堪称中国品牌的骄傲,魏建军的长城汽车在俄力扛国际车企

时间:2019-07-25 来源:www.hnytgqt.net

“走出去”就是活着!华为副董事长华平在2012年的一次会议上解释了华为“走出去”的内在动机。巧合的是,长城汽车董事长魏建军也认为:'汽车必须走出去,我们要么死了在国内或死于国外,长城汽车仍然选择在国外消亡,无论如何,我们都要挑战! “

在这个想法的指导下,长城汽车正在加快走出去的步伐。 6月5日,长城汽车图拉工厂正式建成投产。它也成为海外汽车品牌的第一家全流程全资制造工厂。与此同时,首款产品哈弗F7正式上市,并宣布海外上市。

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这一天,长城汽车已经等了五年。 2014年5月20日,在上海亚信峰会期间,长城汽车与俄罗斯图拉州签署了投资协议。次年9月,长城汽车俄罗斯图拉工厂项目总投资5亿美元破土动工。

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长城汽车俄罗斯图拉工厂是世界上第一家涵盖冲压,焊接,喷漆和总装的四大生产工艺的汽车制造商。它计划每年生产15万辆汽车,本地化率为65%。

图拉工厂的冲压车间拥有全自动封闭生产线;焊接车间主要焊接线自动化率达到100%;涂装车间还采用先进的自动装配线,有效保证了车身漆膜的质量,提高了车身的自动化程度;装配过程采用双线布局,灵活的设计可同时满足轴承和非负载模型。

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目前,图拉工厂项目有800名员工,随着生产能力的逐步释放,预计将提供3000多个工作岗位。图拉工厂诞生已有四年,长城汽车已经在俄罗斯市场开拓了15年。

As early as 2004, Great Wall Motor began to export its vehicles to Russia. Subsequently, the Great Wall began to build Haval and other series of assembly lines on the outskirts of Moscow for CKD production. After years of accumulation, the current market of Great Wall Motor in Russia has exceeded 120,000 units. The Haval brand already has 52 dealers in Russia and is expected to reach 80 by the end of 2019.

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After years of continuous growth, the auto market has shifted from incremental to stock, and the competition has become fiercer. The knockout has been opened. The idea of breaking through the dilemma and the direction of solving the problem have already been given early. Going abroad, expanding a broader overseas market, creating globally competitive products, and achieving globally influential brands are inevitable requirements for Chinese auto companies to survive and live brilliantly. After many years of layout, Great Wall Motor took the lead in taking the first step and set an example for Chinese cars and Chinese brands.

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